Cadbury : Olympics

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As part of the ‘Enjoy the Moment’ campaign, I designed and executed these Olympic sponsorship stings for Cadbury.
Our brief was to create motion sculptures of Olympic athletes representing the fun, celebration, and visual excitement of the games, resulting in a Cadbury branded visual treat.

The idents run a total of 600 times over the course of the games so it was paramount that they had a substance, intrigue, and watch-ability.

The disciplines chosen were : Boxing, Swimming, Sprinting, Hammerthrow & Gymnastics







Credits:
Client : Cadbury
Producer : Peter Greene
Studio : Piranha Bar
Agency : Publicis QMP
Audio : Munity
Animation : Will Sharky
Design/ Particle FX / Compositing : Shane Griffin
Motion Capture : AudioMotion
3D support : Simon Burke, Cormac Kelly, Sam Boyd.